Giovanni Bulgari was born and raised in Rome, Italy. He joined the family jewelry business when he was 22 years old; during his tenure with the company, he worked in all facets and departments from jewelry creation to production. For several years, he traveled worldwide acquiring the most precious stones and gems for their prestigious creations.
In 2004, Giovanni and his father, Paolo, founded Podernuovo a Palazzone after Paolo purchased an abandoned vineyard close to his home in Tuscany. Using his experience in the jewelry business – his keen attention to detail, an uncompromising aesthetic and an appreciation for natural beauty – along with starting intense studies in winemaking and vineyard management, Giovanni took over the day-to-day operations of the wine business.
Giovanni has always thought of wine as the supreme expression of nature. Taking care of the vines, the estate and building a sustainable wine cellar has been Giovanni’s full time job and passion for the past five years. He is fully committed to making this venture follow the path of excellence and distinction worthy of the Bulgari name.