November 22, 2011
Champagne Deutz to Make U.S. Representation Transition
OAKLAND, Calif., Nov. 22, 2011— After 13 years within the Maisons Marques & Domaines USA, Inc. (MMD) portfolio, Champagne Deutz will soon enter a new phase in the U.S. market.
Starting in 2012, Champagne Deutz will initiate a strategy of Regional Representation, which means that the brand will be represented by Importers / Distributors independent from the Champagne Louis Roederer network; thus following the worldwide protocol for the brand.
Fabrice Rosset, Chairman & CEO of Champagne Deutz, states: “Our worldwide strategy has been to have a separate importer from the rest of the wineries within the Group Roederer. It has served us well and we feel now is the time for the U.S. to follow the same strategy. I would like to commend MMD and its marketing and sales teams for building the image of our House and for establishing our presence nationally.”
Gregory Balogh, President & CEO of MMD, comments: “We are proud of our achievement and our partnership with Champagne Deutz over these many years. It has allowed the brand to get the attention it deserves in the highly competitive U.S. market. We wish our colleagues and friends of Champagne Deutz success in the future. We will always remain fans of this great brand.”
The DELAS FRERES program, which is under the helm of Deutz, continues to be represented by MMD; Fabrice Rosset stated that the “combined efforts are bearing fruit” and that “with the splendid vintage 2009, it seems that the brand is entering into a new era in the United States.”
MAISONS MARQUES & DOMAINES USA, INC.
Maisons Marques & Domaines USA, Inc. (MMD), www.mmdusa.net, is headquartered in Oakland, Calif., and has an office in New York. It was founded in 1987 as the marketing company for Champagne Louis Roederer (Reims, France), www.champagne-roederer.com, and Roederer Estate (Philo, Calif.), www.roedererestate.com. MMD represents the properties of the Louis Roederer/Rouzaud family as well as those of other world-renowned families such as Moueix, Baron de Ladoucette and Schlumberger in France; Pio Cesare and Castiglioni in Italy; Count of Creixell in Spain and Myburgh in South Africa.
One of the oldest members of Champagne's prestigious Grandes Marques houses, Champagne Deutz of Ay, France, (www.champagne-deutz.com) has been making distinctive champagnes marked by finesse, elegance and complexity since 1838. The house has upheld the traditions of fine Champagne making handed down through five generations. Owning a significant portion of its own vineyards, Deutz selects only top rated grapes from 275 acres of vineyards in the finest crus of Champagne. The wines are slowly and carefully aged in the chalk-walled cellars far beneath the historic village of Ay.
For further information, please contact:
Xavier Barlier, Senior V.P. of Marketing & Communications, Maisons Marques & Domaines USA, Inc., (510) 587-2000, firstname.lastname@example.org