June 19, 2006

Champagne Louis Roederer

Champagne Louis Roederer

President Addresses Comments in the Press

REIMS (France), June 16th, 2006 – It has come to my attention that unjust accusations are being made against Champagne Louis Roederer following my recent interview in The Economist. A quick-spreading rumor falsely attributes me with the reference “unwelcome attention.” I did not use this phrase and I did not imply such sentiment.

The House of Louis Roederer could not have been in existence since 1776 without having the utmost regard for, and interest in, all forms of art and culture; this encompasses the most contemporary of fashions and music, which allows us to keep in step with the modern age. Cristal, like other great fashion names, has earned greater renown by being adopted by some of today’s most recognized artists, entrepreneurs and opinion leaders.

Our goal is that Cristal be most appreciated for what it is: a wine which is always produced without compromise in limited quantities and to which the greatest care is applied to safeguard its quality. Our constant efforts are to ensure that those who love Cristal can appreciate it for the wine that it is.

As winemakers we cannot deny that we have occasionally been a little dismayed at seeing our wine sprayed around in celebration instead of being savored in a glass. We have routinely been questioned on the subject of extravagant displays of consumption, but of course we understand that such a form of celebration is part of champagne’s mystique and heritage.

I welcome this opportunity to set the record straight and express our gratitude that people from a diversity of cultures and countries have been enjoying our wine for so long and have allowed us to prosper since 1776.

Frédéric Rouzaud
President / CEO
Champagne Louis Roederer


Xavier Barlier
VP Marketing & Communication
Maisons Marques & Domaines
Phone:(510) 587-2000