October 24, 2006

Champagne Louis Roederer

Champagne Louis Roederer Forms Alliance with Pichon

Château Pichon-Longueville Comtesse de Lalande Joins the Louis Roederer Family

May Eliane de Lencquesaing has decided to join forces with the family which owns Louis Roederer Champagne, thus opening a new chapter in the long and magnificent history of Château Pichon-Longueville Comtesse de Lalande.

Founded in 1689, the estate has quite a spectacular history, as the quality and elegance of the wines have been the maxim of all the owners of the château since the reign of their "Master Winemaker" Joseph de Pichon Longueville in the 18th century.

In the last thirty years that Madame de Lencquesaing has run the company, she has marked it by modernising its installations in the truest respect for tradition. The indefatigable passion of this great wine ambassadress has elevated Pichon to a level equalled only by its consistency all over the world.

With this new alliance Louis Roederer pursues its adventure in the Bordeaux region, where it penetrated with genuine interest, just over ten years ago, when it acquired Château de Pez and Château Haut Beauséjour in Saint Estèphe. This reunification with Château Pichon-Longueville Comtesse de Lalande provides the Champagne family an exclusive opportunity to reaffirm its conviction in the "Bordeaux exception". With Pichon and its satellite companies, Bernadotte and Glenelly in South Africa, it enriches the collection of great wines that compose the group: Champagne Deutz, Maison Delas, Ramos Pinto Port, Domaines Ott*, without forgetting Roederer Estate and Scharffenberger in California.


Xavier Barlier
Vice President Marketing & Communication
Maisons Marques & Domaines