August 28, 2008
Champagne Louis Roederer Launches New Website
Champagne Louis Roederer Launches New Website Featuring Online Art Exhibit
Champagne Louis Roederer launches the English version of its ambitious new website, with a distinct focus on the world of artistic creation. www.louis-roederer.com has been designed by Paris-based Interactive agency, Duke, and dedicates as much space on the site to artists such as Sophie Calle and Stéphane Couturier as it does to the more anticipated Champagne subjects of secondary fermentation and cellar ageing of Louis Roederer Cristal.
The ingenious split home page gives an idea of what is to come: follow the wine trail, and visitors can research into the history of the House, or explore the life of a vine through a series of innovative interactive illustrations; follow the artist’s trail, and there is the exclusive on-line experience of Sophie Calle’s award-winning exhibition, Prenez Soin de Vous, that has taken Paris by storm this Spring 2008.
The new website aims to explore the parallels between the creation of a fine champagne and that of a piece of art, and will be developing both subjects over the coming months. The site will provide in-depth exclusives on Roederer’s partnerships with artistic organisations such as the Bibliothèque Nationale de Paris, the Venice Mostra, and the Metropolitan Opera in New York, but there will be space for less institutional areas of artistic endeavour too.
Art: Retrospective of Shakespeare and Company Literature festival (from Paris) – ten questions put to ten authors, among them Siri Hustvedt, Paul Auster, Amélie Northomb and Marjane Satrapi.
Art: in pursuit of artistic creativity within the city – an insight in words and pictures, with photography by Stéphane Couturier and original, unedited text by Charles Dantzig. Website visitors this autumn will also have the chance to observe the development of a multi-media work of art (video, painting, poetry, construction art) as it happens, week by week, in the virtual studio of a great contemporary artist.
Frédéric Rouzaud, President of Champagne Louis Roederer, and the young life blood behind the new website, says ‘For many years we have simply been telling people about the values of Louis Roederer Champagne, but in today’s world we need to communicate in a different way and somehow share those values more creatively. The endeavour required to create a fine piece of art is something people can understand and appreciate, so it makes sense for us to draw out the parallels between that and our wines. I hope the new site will prove a living thing that is of relevance to both art and wine lovers’.
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For further information contact:
Sue Pike/Carol Sturch-Hibbitt
Pike PR & Marketing
Maisons Marques & Domaines
Xavier Barlier, VP Marketing and Communication
Heidi Donaldson Soldinger, PR Manager
About Louis Roederer:
Louis Roederer is an independent family-owned House, founded in 1776 in Reims and managed today by Frédéric Rouzaud. Alongside Louis Roederer Champagne and the world-famous Cristal, the Roederer product portfolio also includes Deutz Champagne, Château Pichon Longueville Comtesse de Lalande (Pauillac, Deuxième Cru Classé) and Château Bernadotte; Château Haut-Beauséjour and Château de Pez, Domaines Ott in Provence, Maison Delas Frères in the Rhone Valley, Roederer Estate and Scharffenberger in California and Adriano Ramos-Pinto in Portugal.