September 1, 2011
Cristal, The Ultimate Wine Gift, Celebrates 135th Anniversary
Champagne Louis Roederer produces limited edition gift box to honor the world’s first prestige cuvée.
Very few images conjure the same level of luxury as Cristal and this year Champagne Louis Roederer celebrates Cristal’s 135th anniversary with the exclusive Cristal Holiday Gift Box. This once in a lifetime edition will only be available for the 2011 holiday season and is guaranteed to become an instant collector’s piece. Crafted since 1876, Cristal’s harmonious blend of Pinot Noir (55%) and Chardonnay (45%) has been the preferred drink of royals and an enduring beacon of exquisite taste around the world. Although most consumers are familiar with the superior quality of Cristal, many do not know the storied history of the world’s first prestige cuvée and the pivotal role the Roederer family has played since its inception.
By 1876, Louis Roederer had already established itself as one of the world’s finest champagne houses through strategically acquiring some of the world’s best vineyards and their commitment to an unparalleled level of quality. Over the years the family had developed a close relationship with the Russian royal family and Tsar Alexander II approached the esteemed House to create a premium champagne that would trump anything his subjects were drinking. Roederer commissioned a Flemish glassmaker to create a crystal lead bottle with a flat bottom to exhibit the cuvée’s extraordinary clarity and thus, the legendary Cristal was born. The handcrafted Cristal became the champagne of choice for royals throughout Europe but took a brief hiatus with the fall of the Russian monarchy in 1917 and re-emerged in 1924, available to civilians for the first time. Since then Cristal has continually been considered among the world’s finest and most sought-after wines.
Today, Frédéric Rouzaud continues the rich tradition of vineyard ownership and artisanal champagne making as both the president and a 6th generation member of the Roederer family.
“Champagne Louis Roederer’s celebration this season with Cristal’s limited Holiday Gift Box signals a new era for our family business," said Rouzaud, adding that the historic company has maintained excellence in both production and quality since Cristal’s creation 135 years ago. This signature handcrafted gift makes it possible for a new generation of wine enthusiasts to "be part of an enduring legacy while celebrating the paramount moments of life with a bottle Louis Roederer Cristal.”
CHAMPAGNE LOUIS ROEDERER
Since its founding in 1776 in Reims, France, the philosophy of the House of Champagne Louis Roederer (www.louis-roederer.com) is defined first and foremost by the art of Champagne making. Such artistry begins with precise work in the vineyards and extends to the cellars, where unwavering expertise combines with the pursuit of the ultimate, “A la recherche de l’œuvre.” The House owns over 500 acres of vineyards in prime locations of the Champagne region. Total production is voluntarily limited to about 3.5 million bottles, nearly the same volume as in the mid-1800s. Today, managed by Madame Camille Olry-Roederer's great grandson, Frédéric Rouzaud, Champagne Louis Roederer's portfolio also includes Champagne Deutz, Château Pichon Longueville Comtesse de Lalande (Pauillac, Deuxième Cru Classé) and Château Bernadotte, Château de Pez and Château Haut-Beauséjour, Domaines Ott in Provence, Maison Delas Frères in the Rhône Valley, Roederer Estate and Scharffenberger Cellars in California, and Adriano Ramos-Pinto in Portugal.